Product Description
The Bridgestone e12 HiLaunch Golf Ball is the low-compression, maximum-launch member of Bridgestone’s 2025 e12 Optimal Flight System. Engineered to help golfers carry farther with easier launch, it features a super-soft core, Surlyn cover, and MindSet visual alignment technology. Designed mainly for mid- to high-handicap golfers, it delivers longer carry distance, towering trajectories, and soft feel, all at an accessible price point.
Key Technical Features
Optimal Flight System – tailored for trajectory fit
Part of the new e12 line (alongside Straight and Speed) designed using data from millions of fittings. HiLaunch increases initial launch and carry.True Low-Compression Soft Core
The softest in the e12 family. Allows the ball to remain on the clubface longer, which helps generate higher launch—great for players struggling to get the ball in the air.Two-Piece Surlyn Cover Construction
Durable yet soft, this classic distance construction balances soft feel with consistent performance round after round.MindSet Visual Routine Aid Included
Incorporates the red-yellow-green MindSet marking to help with pre-shot routine: identify, visualize, and commit—improving mental focus and consistency.
Performance Profile
High Launch with More Carry
Produces elevated flight paths and extended carry distance—particularly effective with irons and woods—without ballooning. Reviewers confirm stronger lofted carry.Soft Feel, Less Greenside Spin
Offers plush feedback on full shots and around the greens, but at the cost of reduced spin—typical for ionomer distance balls.Ideal for Moderate / Slower Swing Speeds
Especially those who need help elevating the ball for better carry; less effective for high-speed players who may lose control off the tee.