Product Description
The Titleist Tour Soft AIM 360° blends the plush feel and dependable performance of the Tour Soft family with a bold new 360° Alignment Integrated Marking (AIM 360) wrap. Designed to help you aim more precisely on tee shots and putts, AIM 360 is the latest addition to Titleist’s alignment technologies.
Key Features & Technical Highlights
360° Alignment Integrated Marking (AIM 360)
A continuous marking wraps nearly around the ball’s equator, offering enhanced visual cues. Titleist’s controlled tests showed that AIM designs can improve alignment precision by up to 35 % compared to standard sidestamps.Fast Large Core
Tour Soft AIM 360 uses a fast, enlarged core to deliver long distance off the tee while maintaining a very soft feel and low long-game spin.Thin Fusablend Cover
A refined, thin Fusablend cover supports dependable greenside spin and control without sacrificing feel.346 Quadrilateral Dipyramid Dimple Design
This dimple layout is tuned for consistent ball flight and efficiency, helping the ball fly reliably even in varying conditions.AIM Performance Benefits
Titleist positions AIM 360 not just as decoration, but as a performance tool: the wrap is “rooted in performance, designed to help improve accuracy in putting and lining up to the target off the tee.”
Performance Profile & Player Fit
Skill & Identity: Tailored for golfers who prioritize soft impact feel but also want visual alignment support across their game.
Desire & Performance: Combines the Tour Soft ideal — “soft feel, long distance, consistent flight” — with the AIM 360 visual enhancement to sharpen setup accuracy.
Situational / Problem Solved: Especially useful when aiming feels inconsistent — putting, alignment on drives, or in pressure shots where visual cues help.
Feel Preference: One of the softer Tour-tier balls; the core and cover are tuned for a more muted feedback across clubs.
Trust & Quality: Produced by Titleist under the same manufacturing standards as the standard Tour Soft line. The AIM wrap is an additive visual feature, not a trade-off in performance.